In the age of B2B ecommerce, it is ever important to have the best sales reps representing your lines and offering their invaluable expertise to help customers make smart buying decisions. During peak times when increasing revenue and customer satisfaction go hand in hand, there's one tool that can make a direct and measurable impact on business and commission. To boost the level of sales performance, here are four reasons why you should invest in sales automation software for your sales reps:
- Handwriting is a waste of time. Sales teams spend too much time writing down each SKU/line item over and over again, not to mention deciphering what was written, and the mistakes that can be easily avoided with automation.
- Upsell potential. If you aren’t using sales automation software you could be leaving money on the table. Your software can display complementary products or provide reps with actionable data about to ensure they are providing maximum value to their customers.
- Show scanning. Buyers at shows don’t have time to stand around waiting for reps to write down their orders or to wait for reps who have to switch between multiple apps to scan the products in a showroom. With the right sales automation software and a barcode scanner reps can speed up the process dramatically and get customers off to their next appointment.
- Easy order submission. At the end of a long day on the road or in the showroom, reps need to recharge. But if they handwrite orders, or use sales automation software that requires them to fax or email orders at the end of the day, they’re probably burning the midnight oil while they submit orders to suppliers. With the right sales automation software, their orders have already been sent electronically to their suppliers, so the reps are resting comfortably in their room preparing for the next day.
By supporting your sales reps and making their jobs easier, their performance will improve and your customers will be even more impressed by their professionalism and enhanced expertise. Get ready to reap the benefits.