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Brandwise and GHTA Announce Updates to Atlanta, Dallas Gift and Home Indeces; Release
of Los Angeles and Chicago Market Indices
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LAKEWOOD, Colo.-- Brandwise, an application service provider well known in the industry
for its software solutions, and the Gift & Home Trade Association (GHTA), the industry’s
leading trade association, have announced significant updates to the initial Atlanta
and Dallas Gift and Home Indices showing marked improvement in the sales data.
“We received a number of calls from clients stating that they believed the index
numbers would reflect differently on the markets in question, if we gave confirmed
orders a longer period to clear the system than the two weeks after-market that
was the historic standard,” says Todd Litzman, President of Brandwise. “Based on
these inquiries, we re-ran the Atlanta and Dallas indices and the numbers did indeed
reflect a more positive trending result for both markets. We feel this longer post-market
period gives a more accurate snapshot of the data and therefore we will use four
week as the standard moving forward.”
In addition to the updated reports, the Gift and Home Index reports are also now
available for the Chicago Gift Show held January 17 – 20 at the Chicago Merchandise
Mart and the California Gift Show held January 16 – 19 at the Los Angeles Convention
Center. Both these reports were developed with the new post-market time period.
The Gift and Home Index reports provide subscribers with valuable data in the form
of pie charts and graphs, never before available in the industry. Brandwise provides
the unique ability to display statistically relevant industry trends based on their
aggregated data structure and substantial national client base. Data reported in
the individual market indices include:
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- percentage of total order count year-over-year
- average order size
- total revenue percent year-over-year
- unique buyer percentage year-over-year
- trending of suppliers withing the index, up, down and nominal chage
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The Territory Index by market includes much of the same data but presents out-of-territory
vs. in-territory sales.
The Index will be released twice annually after each of the major markets where
a relevant sampling of data is available. This list currently includes Atlanta,
Dallas, Chicago, High Point and Los Angeles.
The Index is free for vendors and sales agencies who are both GHTA members and Brandwise
clients. For those who only fall into one category a special price of $250 is available.
For more information on the Index, how to subscribe, and additional pricing details
please visit the
GHTA website, or contact Brandwise at (877)
435-3225, ext 2 or visit either
www.brandwise.com
or
www.bwconnect.com
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NOTE: Media interviews with Todd Litzman or GHTA Data Action Group Chair Adam Schrier
are available upon request.
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ABOUT Brandwise
Brandwise is an Application Service Provider (ASP) delivering hosted and distributed
software solutions to manufacturers and their sales channels within targeted industries.
The Brandwise product suite integrates a series of industry-specific tools that
help manufacturers and sales reps sell more products to their customers, combining
Sales Force Automation technology, Business Intelligence tools, Decision Support
and Customer Relationship Management (CRM to enhance the coordination and communication
of information between manufacturers and their sales channel). In the near future
Brandwise will also add e-Commerce to their product offering. For more information
on Brandwise visit
www.brandwise.com
or call 877.435.3225.
ABOUT the Gift and Home Trade Association
GHTA is the gift and home industry’s non-profit professional trade association formed
to help vendors, sales agencies and industry affiliates work together to improve
relationships. GHTA's mission is to lead and transform the gift and home industry
to ensure its long-term health and viability. GHTA has four major initiatives: to
educate sales professionals; to understand and educate the industry on opportunities
for technological efficiencies; to support and cultivate the industry’s independent
retailers; and to understand and educate the industry on showroom/trade show costs,
statistics, schedules, opportunities and preferences. GHTA can be reached at 877.600.4872.
For more information on the GIFT AND HOME Trade Association visit
www.giftandhome.org.
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