Running a business is all about making decisions - decisions about people, products, and processes.
Every decision made affects your business and the people you partner with (within your organization and outside of it). How do you make these decisions? How do you know you are making the right decisions? The answers are all in your business analytics. Metrics are solid, reliable facts that help keep you grounded and focused on your goals. After all, You can't manage what you can't measure.
Okay, so you know that you need metrics to measure your business and make better decisions. So, It seems you have yet another decision to make: Option A) You could spend hours on end painstakingly handcrafting Excel spreadsheets to analyze your businesses' data. Or, option B) You could focus on being present with your employees who support the business you are running and hope that you can make good-enough decisions based on your extensive experience and gut reactions. Which do you choose? Choose wisely.
Okay, relax. There's a better way. It turns out that you can choose both, while eliminating the gut reaction decisions.